Completed: 2018 – 2021
Mission & Goal:
The vision of EverProductive is how to take agile techniques from the software development world, combine it with mind and body awareness to give a simple framework you can use to make you more productive and feel more accomplished each day. “Simplifying Productivity”.
Users & Painpoints:
The users of this were students or working professionals who felt overwhelmed each day and didn’t know how to filter the noise, stay focused and get started. This is a course and framework for those who are already busy can’t take on anymore. It’s meant to be a simple approach, to reclaim focus, organization and apply a framework to make small progress each day on your goals, building confidence and fulfillment along the way.
My role was the founder, writer, and ultimately complete creator of this course. Drafting a vision, researching user pain points, incorporating feedback, building the UI/UX design and developing the web front end and email marketing back end. Through its creating it had several iterations as I used A/B testing for lead captures, built email marketing funnels, leveraging Google Analytics for insights, and building in feedback loops directly into the course for continuous improvement.
Metrics & Outcomes:
- Enrolled over 2,000 students
- Featured on several outlets (Success, Lifehack, TinyBuddha)
- Featured on several podcasts (Mister Productivity)